Yakima Herald Republic | Yakima Magazine: Yakima Fashion Lights Up Seattle Magazine Covers

http://www.chicemma.com My journey in fashion began in Yakima when I remade vintage garments into contemporary wears (outfits) during high school, she said. She began the Fashion Front show as a senior project (a fundraising fashion show thats being hosted this August by the Yakima Junior League). As part of her new job in the development department at the Yakima Union Gospel Mission, Carly is organizing another fashion-themed fundraiser titled A Proper Picnic in the Park to raise funds for the mission that will be held on July 20 in Franklin Park. This Victorian-themed event will feature period music, food clothing and lawn games. (Tickets and more information can be found here .)
Source: http://www.yakimaherald.com/news/latestlocalnews/2306634-13/yakima-magazine-yakima-fashion-lights-up-seattle-magazine

Jessica Simpson’s Wedding: See the First Picture of Her Dress, Her Ring and Her Groom Eric Johnson! | E! Online

Since 1989, the brand has been known for the combination of fashion, fit and comfort that embodies every design. Donald J Pliner products are sold nationwide in select specialty stores and upscale department stores including Nordstrom, Neiman Marcus, and Bloomingdale’s. The entire collection is also available at the company’s six retail stores — Aventura, Houston, Las Vegas, Miami, Orlando, San Jose, and on donaldjpliner.com. The company approached MarketLive with specific goals for its e-commerce efforts. Namely: Triple online revenue within the next 3 years Get proactive and strategic advice for how to optimize online revenues and improve the customer experience Upgrade to a more flexible e-commerce technology platform that allows for easy changes and upgrades Improve page load performance to speed up the shopping experience Enable easy addition of features and functionality to the website without expensive re-coding Increase speed of merchandising updates and eliminate the need for manual coding Allow for better testing and quality evaluation before launching new site features “Prior to working with MarketLive, we had very little control over our merchandising.Most changes and strategies had to be programmed by IT, and it would take weeks to get anything updated on the site.With MarketLive, we gained the ability to make changes within the merchandising group, quickly and easily,” said Amy Tissot, vice president of e-commerce and marketing at Donald J Pliner. “We gained a robust set of revenue enhancing features like faceted navigation, effective promotions management and single page checkout.In addition to great technology, our experience with MarketLive has included ongoing industry advice, merchandising best practices and retailing suggestions. It’s difficult to put a tangible value on that, but it makes a world of difference.” Early metrics from the re-launched site show the impact of MarketLive’s technology and best practices put into play: 3% higher average order size Conversion rate improvements 5% lower cancels due to better system and inventory integrations “In addition to the merchandising flexibility requested by Donald J Pliner, we also suggested enhancements to SEO, to their mobile and social merchandising experiences, presented opportunities to improve search capability and product discoverability on the site, and made other suggestions to optimize revenues,” said Ken Burke, founder and CEO of MarketLive.
Source: http://finance.yahoo.com/news/fashion-brand-donald-j-pliner-121500851.html

Fashion Brand Donald J Pliner Chooses MarketLive eCommerce Technology Platform for Online Store – Yahoo Finance

Jessica Simpson makes one beautiful bride! The singer and fashion designer is featured on the cover of People’s July 21 issue in all her bridal glory. Posing in her Carolina Herrera wedding gown with her husband Eric Johnson, the fashionista flashes her wedding band and cozies up to their two children, 2-year-old daughter Maxwell and 1-year-old son Ace. The couple tied the knot July 5 at San Ysidro Ranch in Montecito, Calif., in front of 275 guests. Jessica had 12 bridesmaids, but she asked her asked her mother, Tina, and her sister, Ashlee, to be her maids of honor. Eric’s father, Stephen, stepped in as best man, while Ashlee’s fiance, Evan Ross , was one of 11 groomsmen.
Source: http://www.eonline.com/news/558030/jessica-simpson-s-wedding-see-the-first-picture-of-her-dress-her-ring-and-her-groom-eric-johnson?cmpid=rss-000000-rssfeed-365-topstories&utm_source=eonline&utm_medium=rssfeeds&utm_campaign=rss_topstories


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